With the two posts on campaign ads bringing some comments about effectiveness a story in todays Washington Post highlights some of my criticism of McCain’s political strategy. Essentially saying that McCain refuses to stay on message the story highlights McCains undisciplined campaign style, which has endeared him to many but drives political pros crazy. It also results in a muddled media message, and a lack of focus in the campaign. As a Democrat I hope McCain keeps it up, because the lack of focus is ceding Obama a lot of ground. From the Washington Post:
For weeks, McCain’s staff has been criticized for running a campaign that has no clear message. The decision by the senator from Arizona to have former Bush strategist Steve Schmidt run daily operations was described as a way to get control of the message. But some Republicans outside the campaign believe that not much has changed since then.
“It’s the candidate,” said one GOP strategist with close ties to the campaign, who added that efforts to identify a theme for each week quickly unravel as McCain veers off message in his public comments.
At a town hall meeting in Pennsylvania last week, McCain stood before a banner that proclaimed “Energy Solutions” and “The Lexington Project” — the moniker his campaign coined for an energy proposal featuring a combination of conservation efforts, expanded offshore drilling and nuclear power.
McCain rambled quickly through the details and showed little appreciation for the art of “branding.”
“I call it the Lexington Project, my friends, but you can call it anything you want,” he said.
Even trying to win over conservatives has been a problem for McCain some days, as his tendency to ramble a little takes him into difficult waters.
At a town hall meeting Tuesday, a GOP voter posed a question McCain has heard everywhere from Sparks, Nev., to Dayton, Ohio: Why should Republicans support him?
“I think I speak for a lot of conservatives when I say I’m not very excited about this election,” the questioner said, noting that he differs with McCain on issues including “amnesty” for illegal immigrants and the senator’s support for “the global warming crowd’s agenda.”
But rather than rattle off his most conservative positions — his opposition to abortion and support for the war — he launched into a long explanation of his role in a compromise on judges, something that conservatives often criticize him for.
He sparked applause from the Republican audience by mentioning his support for conservative Supreme Court Justices John G. Roberts Jr. and Samuel A. Alito Jr., but he then noted that he had backed liberal Justices Ruth Bader Ginsburg and Stephen G. Breyer as well.
McCain finished off what was supposed to be an explanation of why conservatives should back him with a pledge to push for a cleaner planet.
McCain has seriously veered off message with comments that “everything is on the table” with regards to a social security fix, including higher taxes on top earners. That drew a sharp rebuke from the Wall Street Journal editorial page. He has also muddled his message on the “timetable” issue in Iraq, saying that Obama’s sixteen month timetable for withdrawal was “pretty good”.
I guess that political pros notwithstanding McCain is going to be McCain. Read the Washington Post article here.