Charlie Baker on the Air

The Governor’s race continues to heat up, with the Boston Globe on Sundaydetailing Charlie Baker’s role in devising the financing scheme for the Big Dig, which Baker has taken great pains to distance himself from. You can expect a few ads on that matter at some point from the campaign of Governor Patrick. As for now Baker, recognizing his poll numbers show that Massachusetts voters are not familiar with him, is dropping some money on TV to build name recognition and mold an image for the voters. (Actually the Republican State Committee is spending the money). Baker’s lackluster poll numbers are driving the media buy, a luxury not available to Tim Cahill. Baker needs to move the numbers. And he will need to spend a plenty to do it.

Read the Globe article here.

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