The IMAX experience comes to Methuen, with the grand opening of IMAX tommorow night at the fabulous Loop . Methuen’s IMAX theatre will be the first in the Northeast to show the new Harry Potter film. I hope to see you at the Grand Opening tommorow night! The Press Release from IMAX is below.
IMAX CORPORATION
FOR IMMEDIATE RELEASE
AMC ENTERTAINMENT® BRINGS THE IMAX EXPERIENCE®
TO AMC METHUEN 20
AMC METHUEN THE FIRST THEATRE IN THE NORTHEAST TO OPEN WITH HARRY POTTER AND THE HALF-BLOOD PRINCE
New IMAX® theatre opens at AMC Methuen 20 on July 24
Boston – July 20, 2009 – AMC Entertainment Inc. (AMC), a leading theatrical exhibition and entertainment company, announces today that guests visiting AMC Methuen 20 can now enjoy The IMAX Experience® from IMAX Corporation (NASDAQ: IMAX; TSX: IMX). AMC Methuen 20 will be the first theatre in the Northeast to open with HARRY POTTER AND THE HALF-BLOOD PRINCE five days prior to other IMAX theaters throughout the country on Friday, July 24, 2009.
The IMAX Experience combines crystal-clear images, powerful digital sound and customized theatre geometry – through the modification of an existing auditorium – to create a uniquely immersive movie experience. The field of view is maximized by installing a new screen that is slightly curved and positioned closer to the audience by removing seats, resulting in superior angles and sight lines for guests.
IMAX’s digital projection system combines two digital projectors with IMAX’s proprietary image enhancer and custom lenses to create an image with greater clarity, brightness and contrast. The images on screen are complemented with IMAX’s latest sound system, which features its proprietary loudspeaker technology and uncompressed digital sound. This system has ten times more dynamic range, cuts down on distortion and provides a sound quality that feels more immersive, especially with added acoustic paneling that absorbs sound and removes echo.
The addition of IMAX at AMC Methuen 20 builds upon decades of AMC offering the best and broadest menu of entertainment choices for guests seeking an unparalleled experience. Guests at AMC Methuen 20 will take in the world’s most immersive cinematic experience when “Harry Potter and the Half-Blood Prince” – featuring select scenes in IMAX 3D opens on July 24. The film has been digitally re-mastered into IMAX’s format exclusively for presentation in the IMAX auditorium. In addition to IMAX-formatted movies, AMC delivers other types of entertainment to guests, including live and pre-recorded alternative content events.
The IMAX® theatre at AMC Methuen 20 will feature IMAX’s digital projection system and exhibit Hollywood’s biggest movies that have been digitally re-mastered into IMAX’s format.
Upcoming Hollywood movies to be released in IMAX’s format include: “Disney’s A Christmas Carol” (Nov. 6); “Avatar” (Dec. 18); “Alice in Wonderland” (March 5, 2010) “How to Train Your Dragon” (March 26, 2010) and “Shrek Goes Fourth” (May 21, 2010).
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Page 2, IMAX theatre at AMC Methuen 20
The combination of IMAX’s revolutionary digital projection system, customized theatre geometry, specially designed screen and powerful digital audio system with AMC’s guest service and innovative products and amenities will make AMC Methuen 20 the No. 1 destination for entertainment. The new IMAX theatre maximizes the experience for guests so they feel as if they are IN the movie they are watching.
The opening of the IMAX theatre at AMC Methuen 20 is part of a joint-venture agreement by AMC and IMAX to install 100 IMAX digital projection systems at AMC locations in 33 major U.S. markets through 2010.
About AMC Entertainment Inc.
Headquartered in Kansas City, Mo., AMC Entertainment Inc. is a leading theatrical exhibition and entertainment company. With a history of industry leadership and innovation dating back to 1920, the company today serves hundreds of millions of guests annually through interests in 307 theatres with 4,612 screens in five countries. http://www.amctheatres.com
About IMAX Corporation
IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world’s best cinematic presentations using proprietary IMAX, IMAX® 3D, and IMAX DMR® technology. IMAX DMR is the Company’s groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. IMAX’s renowned projectors display crystal-clear images on the world’s biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of December 31, 2008, there were 351 IMAX theatres (231 commercial, 120 institutional) operating in 42 countries.
IMAX®, IMAX® 3D, Experience It In IMAX®, The IMAX Experience®, An IMAX Experience® and IMAX DMR® are trademarks and trade names of the Company. More information about the Company can be found at http://www.imax.com.
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For additional information please contact:
AMC Entertainment Inc.
Justin Scott
juscott@amctheatres.com
816-480-2548
IMAX Corporation
Jackson Myers
jmyers@imax.com
905-403-6414