Gallup on Party Sampling

Frank Newport, the editor in chief at Gallup, talks about his latest national tracking survey, which shows Mitt Romney with a national 7 point lead. At about the six minute mark Newport talks about how surveys deal with “party identification” in assessing survey methodology. It has been a huge bone of contention, with those folks objecting to results pointing to over or under representation for “their side” or the “other side” in the polling universe.Newport deals with this issue head on. An interesting question for our friend David Paleologos.


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